✦ A Modern House of Food Brands

We Build
Brands
India Craves.

Building the next generation of Indian food brands—driven by bold flavour, shaped by powerful storytelling, and designed for long-term growth.

Explore Brands Our Story

Brand Creation✦ Bold Flavours✦ Built for India✦ Brand Scaling✦ Sharp Execution✦ Portfolio Mindset✦ Brand Creation✦ Bold Flavours✦ Built for India✦ Brand Scaling✦ Sharp Execution✦ Portfolio Mindset✦

What We Do

Three ways we build
brands that stick.

Brand Creation & Ownership

We build brands from the ground up - from product and positioning to packaging, storytelling, and go-to-market strategy.

Brand Scaling

We take brands from early-stage to scale through distribution, marketing, and strong retail presence across India.

Strategic Partnerships

We collaborate with select global and local brands where there is strong alignment - bringing them to India for the long term.

Featured Brand

Gussa

Bold - Flavour-First - Unapologetic

A bold, flavour-first brand for today's Indian consumer. Gussa is the kind of brand people don't just buy - they identify with.

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Crafted using the finest locally sourced ingredients.

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Every bottle is thoughtfully crafted to deliver bold flavour in every squeeze.

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Non-GMO certified. No artificial preservatives, flavours, or colours.

Visit Gussa ↗

More brands coming soon

We're actively building new in-house brands across food & beverage categories. Watch this space.

Our Story

A New Generation of Food Brands

Spice Spice Baby is a house of food brands built for the evolving Indian consumer. We identify opportunities, create distinctive products, and scale brands that earn lasting relevance through bold flavours, compelling storytelling, and thoughtful execution.

Brand-Led by Design

We build brands with clear identities, strong points of view, and the ability to stand apart in crowded categories.

Made for the Indian Consumer

Every product is crafted around the tastes, habits, and aspirations of modern India.

Built for Scale

Every brand is designed with the foundations to grow—across channels, categories, and markets.

Our Approach

How we think about building.

Consumer-Led

We start with real consumer behaviour, identifying gaps, needs, and opportunities worth building for.

Brand-Led

Every product begins with a strong point of view, creating brands that people remember, trust, and choose repeatedly.

Operationally Grounded

Great brands need strong foundations. We build with quality, compliance, supply chain excellence, and scalability from day one.

Built for Growth

From product development to distribution, every decision is made with sustainable growth and long-term value in mind.

Our Vision

"To build a new-age house of food brands that shape how India experiences flavour."

Our mission: to create and scale brands that people don't just consume - but connect with.

The Founding Team

The people behind the brands.

Two founders. One shared vision. A relentless focus on building brands that India connects with.

Sahil Tiwari

Co-Founder

Focus Areas

Builds scalable businesses from the ground up

Leads strategy, operations & growth

Works across partnerships, compliance & execution

Mitali Bansal

Co-Founder

Focus Areas

Experience building teams & scaling organizations

Brand, marketing & creative direction

Positioning, storytelling & consumer experience

How We Work

Our values in action.

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Brand First

Strong differentiated brands - not just products - are what create lasting consumer connection.

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Move Fast

We combine brand thinking with operational strength. Ideas without execution are just ideas.

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Long-Term

We're building an ecosystem, not scoring a quick win. Every decision is made with the portfolio in mind.

Get in Touch

Let's talk brands.

Whether you're interested in partnerships, distribution, or just want to know more - we'd love to hear from you.

Send us a message

Our details

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Info@spicespicebaby.in

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Phone

+91 75079 17260

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Address